WHAT IS THE BLOGGER ADVANTAGE?

When I tell people I am a professional blogger, they usually do a doubletake. Why would a business want a blog? A regular blog is an opportunity for businesses to market themselves to countless people all over the world. Consider it an advertising medium that allows you to communicate directly with potential customers who are actively researching your product or service. And, it allows the business to present yourself as an expert in your field.

HOW DOES IT WORK?

Blog sites are essentially Web sites with copy that is updated on a frequent basis, usually a few times a week to several times daily. This continuous updating of Web content and strategic use of keywords and topics makes it even more attractive to search engines, and thus most likely to come up when a potential customer searches for something in your line of business.

For example, let’s say you’re a car dealer. You have an established Web site but decide to add a blog and a few times a week post stories about a variety of topics that may appeal to potential customers. You may write about the new car shipment that just came in, or new incentives being offer by your dealership, or even the pros and cons of hybrids.

A potential customer is considering buying a car in the next several months. He goes online to research specific makes and models. He may also search for car companies offering incentives such as low interest rates or maintenance packages. Let’s say during a Google search he sees a story on “How to know if I’m getting a great deal on a new car?” He clicks on to one of your blog posts, which is clearly marked with your company’s information. With any luck, he may decide to click on the “contact” e-mail for a direct quote.

CAN'T I DO THAT?

Sure. Anyone can write a blog. But do you really have time to sit in front of a computer and generate blog post ideas, research them and then write them in a way that others may want to read? And then do it several times a week? Time, after all, is money, and time you spend in front of the computer is time you could be spending doing what it is you do best. Working with those customers who come to you for your product or service.

If your blog is interesting and provides professional, informative content, written in a error-free, professional style, it boosts your credibility and helps build trust with the customers you want to reach.

HOW MUCH DO YOU CHARGE?

You might be surprised just how affordable hiring your own blogger is. It is far less expensive than traditional television, radio or print advertising. Your cost is based on how often you want me to post. I can also provide recommended Tweets to accompany posts for hassle-free Twittering.

HOW DO I LEARN MORE?

When you contact me, we will discuss what you want to promote, who you want to reach, and how often you want new content posted to your site. Based on that information, I will provide you with a free estimate. In most cases, I can begin blogging for you within a week. 

Jennifer[at]JWJourney[dot]com